An arrangement of letters that makes the advertising industry recoil in distaste.
It conflicts with our shop-til-we-drop, bigger is better, keep up appearances, latest gadgets, dining out, entertain-me Western mentality.
But I think that under the label clothing, our hearts still harbour an inkling that there must be more to life than large mortgages, fast cars, credit card debt and over-eating.
If we could learn how to put instant gratification on hold, and set the money aside instead, I wonder what we could accomplish?
It’s amazing how even the little things add up.
Two coffees a week = $468 a year.
A monthly trip to the cinema = $228 a year.
You do the math.
If we want to change the world, achieve goals, leave a legacy … maybe we’ll need to recognise that sometimes doing without means we end up able to do more.